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About Us

We’re not just a brand

We’re not just a brand; we’re a family-owned and family-focused company. Our journey is built on the belief that every member of our extended Staunch family—our cherished customers—deserves nothing but the very best.
Our mission: to offer super-comfortable apparel designed to conquer Australia’s scorching conditions. When the heat is on, our gear keeps you cool, ensuring you remain comfortable and ready to conquer any challenge that comes your way. As the pioneers in Australia’s fishing apparel industry to place lady anglers at the forefront, we are unwavering in our commitment to supporting not only lady anglers, but the whole family.

We proudly wear our environmental consciousness as a badge of honour. Sustainability isn’t just a buzzword; it’s our unwavering commitment. We constantly make steps to minimize our impact on this precious planet, working towards a brighter, healthier future for generations to come.

Community is at the heart of what we do. We take pride in supporting and uplifting local communities, recognizing the strength that comes from unity. Together, we make a profound impact, one step at a time.

We’re more than just an apparel brand; we’re on a mission. We advocate for what’s ethical, passionately supporting causes dear to us and enlightening those willing to learn. When you wear Staunch, you’re joining us in our commitment to securing a planet with thriving oceans and ecosystems, ensuring that future generations can enjoy the same or better fishing experiences we cherish today.

So, remember, it’s not just about getting staunch; it’s about being Staunch. Join us on this journey where family, comfort, and staunch values unite to inspire and make a meaningful difference.

Get Staunch. Be Staunch.

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